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Your Knowledge and Intuition + Our Self-Learning AI = Optimized Merchandising Actions

Price and Promotion Optimization

Pristine starts with your quarterly customer and financial objectives, and your advertising standards, weekly goals and constraints. We then combine our household level item specific forecasts with our item level price elasticity, product cannibalization and product affinity measurements to recommend the optimal combination of everyday prices and ad promotions for every item, by week, for your entire fiscal quarter. Pristine enables all your price investments to be coordinated and optimized for maximum customer impact.

Personalized Offers

Pristine enables coordination and optimization of your personalized offers with Weekly Ad, Price & Promotions. Our platform recognizes both your ad vehicle and loyalty program capabilities and constraints, and combines this with your individual household objectives and their item purchase forecasts to recommend the best combination of ad vehicle promotions and personalized offers. Pristine enables maximum customer impact across all your price and promotion investments.

Assortment and Display

Pristine’s platform enables better management of all your selling space by providing quantitative guidance about demand transfer due to new item introductions, discontinuing items and their potential impact on Household Loyalty. We can recommend the best mix that optimizes your Household Loyalty, Selling Space and Sales/Margin. We use item level price elasticity, product cannibalization and product affinity measurements to forecast the impacts of all assortment changes being considered. Our item level promotion forecasts will also consider the impact of secondary displays so that your promotion real estate can be optimized as well.

Supply and Home Replenishment

Pristine’s forecasting and AI self-learning foundation enables multi-channel and supply chain optimization. Our household level purchase forecasts also predict the channel that will be used, and our forecasts and recommendation engine can also be applied to solve for improving in stock conditions and/or minimizing inventory in the pipeline. Pristine enables one common forecast, built up from the predicted purchases of each customer, to provide true synchronization across all merchandising, supply chain, and marketing functions.