Ed has over 30 years of experience in retail and CPG consumer insights and analytics. He led Consumer and Business Insights for Ahold USA and previously led Customer Relationship Marketing and then Marketing for Stop & Shop. He started his career in consumer insights at Kraft General Foods and most recently worked for Gartner advising consumer goods companies on how to use technology to improve merchandising and marketing. Ed is responsible for bringing the retailer perspective to the next generation of solutions, for building trust and respect with existing and new clients, and creating new value add partnerships. Ed has an MBA in Marketing from the University of Cincinnati and a Bachelors in Business from the University of Massachusetts, Amherst.