Bhushan heads the Predictive Data Science practice at Pristine. He is responsible for devising next generation transformative solutions in Customer Behavior, Pricing, Promotions and Hyper-personalized Shopper Interaction. He holds a Ph.D. from IIT Bombay. Earlier he has worked as a Research Scientist at TCS Innovation Labs India. He has been recipient of the MIT’s India TR35 Young Innovator award for his work using sensor networks and participatory sensing approach. His research interests include Customer Behavior Understanding, Predictive Data Science and Sensor Networks.