Pristine enables action. Unlike other merchandising platforms that focus on analyzing past behavior, Pristine focuses on each shopper’s future behavior. We use the most granular customer data that is available, usually individual transaction logs identifying the household and the items purchased, to predict when each shopping household will next shop, and what they will next buy. These household specific, item specific forecasts are the foundation for all household specific objectives and for all merchandising recommendations.
Pristine delivers continuous merchandising effectiveness improvement. Our AI machine learning approach automates the learning process, creating a virtuous cycle of improvement. It also eliminates the need to manually analyze results and decide on actions to take. Pristine has invested in AI/machine learning for several years. We have a strong team of data scientists highly experienced in mining and building models with retail shopper data. We leverage our deep knowledge of multi-channel merchandising and consumer behavior to deliver high performing predictive recommendation engines.
Pristine delivers purposeful recommendations, consistent with each retailer’s customer objectives, to grow the number of happy and profitable shoppers. Our AI algorithms and advanced analytics identify underlying shopping patterns to determine the best combination of objectives for each customer. For example, expanding the baskets for households that routinely shop versus increasing trips for households that don’t. Several objectives can be defined for each household based on their detailed purchases, and together with item specific forecasts provide the foundation for all merchandising recommendations.
You can learn more about growing happy and profitable customers by growing your CHQ (Customer Happiness Quotient)
Pristine delivers true merchandising optimization. Based on your customer objectives, we recommend specific actions for price and promotion optimization, personalized offers, assortment and display, and supply chain replenishment, by retail channel, all operating in unison. All your merchandising levers can work together like a true team.
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